Services — Customer research
Know your customers.
The platform mines your reviews, sales and the wider web to uncover who your customers are, why they choose you, and what makes them pick someone else — grounded in your business, never customers in general.
You have hundreds of reviews. No one has read them all.
The signal is right there — in public reviews, buying patterns and what customers type into your enquiry form. But no one has time to mine it, so campaigns speak to a customer who doesn’t exist and offers miss the ones who do.
(THE PROBLEM)
Guessing who buys.
The customer behind the sale.
Customer segments
Who actually buys — sized and ranked by revenue, not guesswork.
Review & sentiment mining
Every public and Google review read at once — what customers praise, what they complain about, in their own words.
Buying motivations
The real reason a customer picked you — price, quality, convenience, trust — pulled from how they actually talk about the purchase.
Objections & hesitations
What made them pause before buying — and what nearly sent them to a competitor — so you can answer it up front.
Competitor perception
Why a customer chose the competitor instead — mined from their reviews, so you know exactly where you lose.
Customer personas
Research-built personas grounded in real reviews and sales — never invented, never generic cardboard.
From reviews to real answers.
Pull your sources
Start from your customers — not customers in general.
Sales, public and Google reviews, survey replies and enquiries go in first, so every insight is about your business.
Mine the voice
Read every word customers wrote.
The platform reads reviews, competitor reviews and the wider web, tags each mention by pain, motivation and segment.
Synthesise the signal
Themes, not anecdotes.
Recurring themes are ranked by frequency and intensity, scored for confidence, and cut by segment — never one loud review.
Hand you the playbook
Ready to act on.
Segments, motivations, objections and personas — delivered so marketing, offers and pricing can move on them.
Not opinions. Evidence.
Every finding is built on real customer data — sourced, scored for confidence and cut by segment, so you act on what customers actually said, not what the team assumes.
Grounded in real customers
Every insight traces back to a real review, sale or reply — verbatim quotes, not assumptions about who your customer is.
Segment by segment
A first-time buyer and a loyal regular want different things. We never average them into one meaningless customer.
Built to be used
Research that points straight at the next campaign, offer and page — not a deck that dies in a folder.
Meet the customer
you already have.
See the platform mine your own reviews and sales. Book a demo and read the first customer insights.
Questions, answered.
What sources do you use?+
Your public and Google reviews, sales and CRM data, enquiry forms and surveys — plus competitor reviews and the wider web where your customers talk about the purchase.
Will it reflect our actual customers?+
Yes. Every insight is grounded in your business's real reviews and sales — never generic assumptions or invented personas.
Do you cover competitors?+
We mine your competitors' reviews too, so you see why a customer chose them instead — and exactly where you lose the sale.
How do you handle a single loud review?+
Themes are ranked by frequency and intensity and scored for confidence — one angry review is flagged, not treated as the whole customer base.
What do we get delivered?+
Customer segments, buying motivations, objections, competitor perception and research-built personas — in a format your marketing, offers and pricing can act on.
