Understand
Every customer engagement begins with understanding the business, its current systems, challenges and opportunities.
The network
Build the infrastructure.
Compound the value.
Retech Collab brings together the products, technology and capabilities across the GCG portfolio — and combines them with selected external partners.
The problem
You have the technology.
Not the architecture.
We help retailers and commerce businesses understand what infrastructure they need, design the right architecture and connect the systems that improve their operations, customer experience and commercial performance.
The approach
We start with the architecture.
Design
From there, Retech Collab designs a tailored commerce infrastructure and a roadmap for how the pieces come together.
Choose
Once the architecture is in place, the customer chooses from a curated ecosystem of GCG companies and selected external partners.
Retech
The intelligence layer
The system that learns
The principle
We don’t start by selling products.
We start by defining what the customer actually needs.
Commercial layer
One architecture.
Multiple solutions.
Retech Collab is the commercial hub of the ecosystem.
We cross-sell across the GCG portfolio and add external technology where it creates value — a broader solution without owning every product.
Example: distance to purchase
The Reframe
A reframe is how we reorganise a customer’s channels around what actually drives the sale. One example: sorting them not by media type, but by how close each one is to a purchase.
Every touchpoint gets one job: move the customer a step closer to buying — and bring them back afterwards. Data decides which channel does what.
Far from purchase.
Generates attention and sentiment data that informs positioning, assortment, focus and long-term brand investment.
Distant from purchase.
Captures behavioral and preference data that shapes targeting, personalization and demand forecasting.
Mid-funnel / intent.
Captures behavioral and preferences data that shapes targeting, personalization and demand forecasting.
Close to purchase.
Reveals real-time demand signals that influence allocation, replenishment and local merchandising decisions.
At purchase.
Provides SKU-level transaction data that feeds inventory planning, pricing, optimization and supplier negotiations.
After purchase.
Creates lifetime value data that informs future assortment, campaign priorities and retention strategy.
The model
We create the architecture. Our partners provide the solutions. We participate in the value created.
The partnership
Built to scale.
The more customers we advise, the more solutions we can connect.
The more partners we connect, the more valuable the ecosystem becomes.
And as customer spend grows across the platform, Retech Collab participates in that growth through recurring fees and revenue share.
Who we work with
Built for the few, not the many.
For companies that intend to lead.
We work with a limited number of ambitious retailers prepared to fundamentally rethink how technology powers their operation.